Our emarketing services include web analytics, like Google Analytics, which gather, measure, analyze, and report data providing insight about how visitors use your web site.
Web analytics is essentially the online version of traditional marketing analysis: studying consumer behavior data for customer relationship management (CRM).
Hairy Dog Digital’s programmers incorporate web analytics into your website to produce reporting that significantly enhances your marketing strategies by letting you know:
- Users’ page entry points (which sites from which users most often arrive).
- Which pages are viewed (as well as paths/drilldown behavior).
- Length of stay on each page (interest in site content/products/services).
Even if you’re not selling products/services directly on your site via e-commerce, Hairy Dog Digital web analytics are useful for:
- Planning website updates (content and navigation).
- Aligning business models according to users’ demands.
- Performing trends/market research (who is using your site and how).
- Measuring the results of online advertising campaigns.
Hairy Dog Digital’s web analytics enable you to effectively promote specific products/services to those B2B/B2C customers most likely to purchase them — thereby enhancing the return on your investment in emarketing.
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