You've invested good money in your web site; you can trust Hairy Dog Digital to maintain that investment.
So what does web site maintenance really involve? On the surface, the word ‘maintenance’ conjures images of folks in coveralls pounding hammers and nails into a CPU…
Remember when websites were first being taken seriously as marketing tools by the corporate community? Suddenly, firms were hiring ‘webmasters’ who were the high-paid keepers of this mysterious new cyberspace-thingy.
The term ‘webmaster’ has almost fallen out of use, but the agreed upon need to have an experienced developer/programmer maintain your site has not.
Maintaining search-ability and SEO rankings
Ok, your Hairy Dog Digital website is up and running, but generating site traffic requires a continued investment in keeping up with changing search engine algorithms and Internet technologies.
The way search engines rank sites continually changes, so it’s imperative that your SEO keeps pace with those changes. Remember, your competitors are not sitting still; they’re adjusting their sites as well. If you let your investment stagnate, your rankings will drop.
Maintaining web search-ability and SEO rankings can be thought of like a landscaping project. Once the experts have turned your overgrown yard into an attractive, useful space, you expect they will need to come regularly to mow the lawn, pull the weeds, and fertilize the flower beds. It’s the same with web site maintenance. We can keep your site fresh and relevant to the millions of web users searching via Google and other search engines.
Plan and budget for maintenance
As your business evolves, so should your web site. Hairy Dog Digital can help with this as well. Our webmastering, hosting, and content development services support our clients’ prosperity and growth.
In addition, we recommend budgeting for a site redesign to occur every five years to keep up with changing versions of web browsers, portable devices, operating systems, and related design functionality. We could just try to sell you on a website that "will never have to be changed!" but we prefer to discuss honestly with you the real world of website development and maintenance.
With your website, you’ve made a commitment to marketing your business. Proper attention to the care and feeding of your site will ensure it flourishes and provides value to your organization.
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